Outdoor Advertising in Paris

Your turnkey billboard campaign

Planning a campaign in Paris? We know the city's outdoor market inside out. From metro stations to digital screens, we find the right locations among nearly 100,000 panels and negotiate directly with every media owner – independently, transparently, with no hidden mark-ups.

🔒 No commitment – Reply within 24 hours
Outdoor street ad with a man in a striped shirt on a display near traffic lights and parked cars.
Traffic at Porte Maillot with two Coca-Cola billboard ads featuring young people holding cans.
Blue and white Renault public bus numbered 27 on a city street with 4G phone ad on back.
Bus stop on street with a Mauboussin jewelry billboard and two people wearing face masks nearby.
Paris metro platform with green seats below an ad for SyndiCompare.com about comparing property managers.
Person walking in a train station with multiple digital ad screens showing an Instagram privacy message in French.
686
Networks in Paris
21
Available formats
100K
Advertising faces
+70
Partner media owners
+800
Campaigns launched per year

Trusted by leading brands for their campaigns

Company logoCompany logoCompany logoFestival Les Extraverties May 18-20, 2023 in Suisse Normande with nature and outdoor activities illustrations.Company logoCompany logoCompany logoCompany logo

Prefer to talk it through?

Book a 15-minute call with a member of our team. We'll review your project and give you a first opinion – no commitment.
Your interests come first

Why use an independent media agent for your outdoor advertising in Paris?

Fully independent

No exclusive deals with any media owner. We recommend the networks that perform best for your goals, and we receive no commission from media owners.

Sapin Law compliant

Under France's Sapin Law, every media purchase is fully transparent. You know exactly what each location in your campaign costs.

We negotiate for you, the advertiser

With 800+ campaigns a year, our combined volume gives us negotiating power you can't get when buying direct.

Every format, one contact

JCDecaux, Mediatransports, Cityz Media, Giraudy… One single point of contact for every media owner in Paris.

✓ Certified media agent – French Sapin Law (No. 93-122)

Outdoor advertising formats available in Paris

Explore every billboard and outdoor format available in Paris to launch your advertising campaign.

Paris metro wall ad for Topicrem Ultra-Moisturizing Body Milk featuring two smiling women.

Metro & RER panels

Escalators | Corridors | Platforms | Trains

Starting at €8,000 (excluding tax)
Street scene near Paris Halles café with pedestrians, cyclists, and a digital advertising board.

2 m² street panels

Bus shelters | MUPIs | Sidewalk panels | Kiosks

Starting at €12,000 (excluding tax)
Traffic with cars passing by a large billboard featuring a woman advertising Mauboussin jewelry.

Large-format billboards

8 m² | 12 m² | Building wraps | DOOH (LED screens)

Starting at €7,000 (excluding tax)
Rear view of a Renault public bus in Paris with a red mobile network advertisement on the back.

Bus advertising

Bus backs | Bus sides | Interior panels

Starting at €8,000 (excluding tax)
Precise targeting, district by district

Tailor-made outdoor campaigns with geo-targeting

Our database combines official census data (INSEE), foot-traffic data and a complete inventory of Paris street furniture. We build outdoor networks targeted by arrondissement (district), catchment area and socio-demographic profile.

By arrondissement

We target precise geographic areas so your ad is seen in the right place, at the right time.
Carte des emplacements de panneaux publicitaires à Paris

By socio-economic profile

We take into account all the socio-demographic data of your target audience.

By foot traffic

We identify high-traffic areas when planning your outdoor network.

A team at your service

No middlemen, no endless hand-offs.
At Comprivée, you work directly with the people who plan, buy and manage your campaign.

Portrait de l'équipe comprivee Eline
Éline ANQUETIL
Marketing Strategy
Portrait de l'équipe comprivee Jordan
Jordan LEFRANC
Head of Media Strategy
Portrait de l'équipe comprivee Audrey
Audrey LEMAIGAT
Project Manager
Frequently asked questions

Outdoor advertising in Paris: prices and terms

What is the minimum budget for a campaign in Paris?

Campaigns start at €8,000 excl. VAT for a metro escalator network (40 faces, 14 days). Corridor networks (100 faces) start from €9,800 excl. VAT, and platform networks from €15,000 excl. VAT. Our Paris campaigns typically range from €20,000 to €45,000 excl. VAT.

What is a media agent, and how is it different from an agency?

A media agent negotiates and buys advertising space on your behalf. Unlike a traditional agency, which may have preferred deals with certain media owners, we are bound by the French Sapin Law to full cost transparency. You know exactly what your campaign costs.

Can I target a specific arrondissement?

Yes – it's one of our strengths. Our database cross-references the inventory of 100,000 Paris faces with census data at neighbourhood level (INSEE IRIS). We can build a custom network targeting arrondissements, main roads or catchment areas around your stores.

How long does it take to launch a campaign?

Allow 3 to 4 weeks on average from the initial brief to the first day on display. This covers the media recommendation, approval, booking with media owners and printing. For last-minute campaigns, we can go down to 10 days on some available networks.

Do you work with all media owners?

We partner with 70+ media owners across France, including the main players in Paris: JCDecaux, Mediatransports, Cityz Media and Giraudy. This lets us recommend the most relevant networks, with no commercial bias.

How do I get my posters printed?

Printing and delivery are included in every campaign we propose. We work with a specialist French printer. Our in-house creative team can also design visuals tailored to outdoor advertising if needed.

Case studies

Outdoor campaigns run by Comprivée

Centre Aquatique Olympique

PARIS METRO
STREET FURNITURE
LARGE format
île de france
sport / tourism
Olympic venue opened for Paris 2024 in Saint-Denis, hosting swimming and water polo
120
3 semaines
3
FACES DEPLOYED
ON DISPLAY
formats
OUR MISSION
Drive strong footfall to the aquatic centre during its post-Olympics opening, while building awareness among the Greater Paris public.
THE SETUP
A multi-format campaign: Paris metro (lines 13, 4 and RER B), street furniture in Saint-Denis and Aubervilliers, and large-format billboards on key roads.
Results :
  • Strong awareness built, with visibility across north Paris and Seine-Saint-Denis
  • High attendance throughout the campaign, beating initial footfall targets
  • Campaign live in 10 days, seizing the post-Olympic window
Photo d'un panneau d'affichage 2m2 pour le caentre aquatique olympique de paris
"A meaningful campaign, visible everywhere it needed to be, delivered exactly as we had imagined it!"
- Direction du Centre Aquatique Olympique

TOPICREM

Paris Metro
LARGE FORMAT PLATFORM
CORRIDORS
île de france
Parapharmacy
French dermo-cosmetics brand sold in pharmacies, looking to raise its profile with Parisians and drive in-store sales.
+ 300
+ 1 month
4
faces deployed
on display
formats
OUR MISSION
Build Topicrem's awareness in the Paris metro and create a strong link between the brand and its stockists, by concentrating ads where Parisians see the brand every day.
THE SETUP
A tailored multi-format metro campaign: platforms, corridors on lines near stockists, and inside trains – deployed on 300+ faces for one month.
Our approach
  • Rather than a uniform rollout, we built the media plan around a map of the pharmacies stocking Topicrem. Each location was chosen to bring ad exposure as close as possible to the point of sale – precise targeting designed to turn visibility into purchase intent.
Panneaux sur le quai du métro à Paris avec une pub pour Topicrem
"The Comprivée team really understood what was at stake for this campaign. Our awareness goals were met – thank you!"
- Dorothée P. Category Manager Sales & Marketing

MUZZ

STREET FURNITURE
LARGE-FORMAT
PARIS
MARSEILLE
LYON
mobile dating app
Dating app for the Muslim community, looking to accelerate downloads in a competitive market.
+ 100
3
FACES DEPLOYED
CITIES COVERED
OUR MISSION
Boost app downloads and strengthen its position against competitors, in a sector subject to strict advertising rules.
THE CHALLENGE
The network first considered came with strict regulatory constraints that clashed with the campaign's timing and goals. The media plan had to be completely rethought without losing impact.
Action plan:
  • We redeployed the campaign on a large outdoor network, targeted district by district to reach the most relevant audiences in Paris. With the optimised budget, we extended visibility to Marseille and Lyon through station and large-format placements (building wraps), widening the campaign's reach to other key cities. Fast thinking that turned an initial constraint into wider coverage.
White text on pink background says 'Trouve babouche à ton pied' with muzz logo and tagline below.
"We have worked with Comprivée many times. They supported us from A to Z in setting up our outdoor campaigns across several French cities to grow Muzz nationwide. Even when we faced constraints or unexpected issues, Jordan showed great responsiveness and unwavering commitment to unlock the best opportunities. Thanks to his expertise and determination, we always delivered our projects in the best conditions."
- SARTORI Sarah Marketing Lead France